Solutions
Commercial photography

Lighting Solutions for Commercial Photography

Why chosing broncolor lighting for product photography?

A solution for every photographic challenge

If you are shooting cars or real estate, jewelry or food - broncolor always has the light source and the light shaper that solve all your photographical problems. From the huge Para to the tiny and extremely precise picolite - we have it all.
Increase your efficiency

broncolor has the widest range of light shapers to bring you to the desired lighting effects faster than anyone else. Minimize the time you lose in postproduction with us as we guarantee the most constant lighting results regarding color and power accuracy.
Absolute reliability

As a professional photographer you have to be able to count on your equipment on a daily base. broncolor's reliability is a widely known fact.
Available worldwide

If you travel a lot, broncolor is your best possible companion. All our batteries can be taken on board of airplanes and if you have to top up your equipment, broncolor is available for rental in more than 200 stations worldwide.

Why I chose broncolor

Karl Taylor - Commercial Photographer - Photography Educator

I shoot cosmetics to cars and portraits to fashion. In all of those shoots I need to solve lighting problems, sometimes with just one light and sometimes ten. I have to rely on a lighting system that is consistent, durable and ultra-fast but most importantly with a choice of modifiers that will provide me solutions.

Over the years I’ve used a number of other lighting systems but none of them have provided me with appropriate tools in the way broncolor does.

Connect with Karl Taylor

karltaylor.com

Read stories from commercial photographers

Inspiration

Color Clouds – Aqueous Photography by Hiro K.

Paint and liquids have been part of my photographic repertoire since I first began shooting in the studio. I’m obsessed by the organic shapes that paint creates when dissolved in water, and even though I shoot in very controlled conditions, it’s fascinating the way these forms evolve entirely beyond my control.Hiro K.

Gen NEXT

Take me to the Jungle, Please

One of my favourite handbags designer and long-standing client Frau Frieda just makes the most beautiful bags. To show off these stunning pieces we created a jungle atmosphere with complementary tones to highlight each of the bags.

Inspiration

Still Life Photographers Andrea & Valentina – an unexpected encounter

Earlier this year, after some light equipment purchase, broncolor France representative kindly asked if we were interested to meet Mr. Bron for an informal discussion about their products and our customer experience.Andrea & Valentina

Inspiration

Still Life Photographer Guillaume Boynard – Interview with OPENEYE

Repeatability of results is crucial for my studio clients, and it is important to be able to help them to maintain coherence among their images, regardless of the production period. For this reason I use specialized equipment, for both image capture and lighting. Guillaume Boynard

What equipment do I need?

Commercial photography is a vast field of photography. It includes product photography, automotive photography, cosmetics photography and many other fields. It is not always easy to know what equipment is needed to take commercial pictures. This is why we have decided to recommend two bundles of products for different types of photography.

These are recommendations and you can, of course, adapt the bundle to your own needs, especially if you already own broncolor lighting.