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Why broncolor?

Proudly Swiss – from development to manufacturing

At broncolor, our commitment to Swiss excellence runs deep. Not only are our products developed in Switzerland, but they are also manufactured right here in our homeland. From the initial stages of mechanical design to the intricate process of PCB development and software programming, our dedicated team of skilled professionals handles it all. By keeping these critical aspects in-house, we maintain complete control over the entire development cycle, ensuring top-notch quality and expertise throughout.

Worldwide presence – dedication before and after the purchase

Wherever you are or wherever your creative endeavors lead you, broncolor stands by your side. With our products available for purchase or rent in over 60 countries, you can count on a dedicated partner network to support your journey. But our commitment doesn't stop there. The broncolor service promise truly begins when you choose our products. With over 50 authorized repair service partners worldwide, ready to assist at any moment, we ensure that you are never alone if an issue arises. From the initial design phase, we prioritize easy serviceability, and combined with our extensive availability of broncolor spare parts, we guarantee the protection of your investment. Our equipment is engineered to endure for decades, making broncolor the intelligent choice for securing long-term returns on your investment.

  • Not just any radius

    High-quality product design is essential to our brand. Our design team combines creativity, problem-solving, and attention to detail to create exceptional products. Balancing aesthetics, functionality, and manufacturability ensure a seamless user experience.

    1 Why broncolor

  • State of the art electronics production

    The electronics play a vital role in the longevity of broncolor products. To have full control over the quality, the complete production of the circuit boards is done inhouse, at our facilities in Switzerland. Each circuit board undergoes a thorough inspection and function test before it is sent to the next production step.

    2 Why broncolor

  • Attention to detail

    "It is important to me, that the quality is guaranteed that we strive for. We owe that to our customers." so Pascal who is responsible for the incoming goods inspection at broncolor in Switzerland. Pascal's critical eyes make sure, that all goods are up to broncolor's high standard and that only perfect parts get into the warehouse.

    3 Why broncolor

  • Truly handmade

    "I try to put myself in the position of the customer unpacking the Para I built, folded and packaged. I want an 'Ohh, so beautiful' from every customer." says Christine who has been working at Bron Elektronik for 15 years.

    4 Why broncolor

  • Supplier relations

    Guaranteed quality thanks to strong supplier relations are centrepieces in broncolor's philosophy. Long-term partnerships with local companies drive adaptability and innovation. With our demand for repeatable quality in terms of durability, aesthetics and colour design, we can rely on the competent expertise built up through many years of collaboration.

    5 Why broncolor

  • Reliable performance for decades

    broncolor products are built to handle the rigors of intensive photography sessions. We subject every piece of equipment to a rigorous stress test before it leaves our factory. The most rigorous tests are conducted on the power packs, subjecting them to more than 1,000 flashes in different power settings.

    6 Why broncolor

  • Logistics

    Every single broncolor product, whether it's the cutting-edge Satos power pack or a simple spare part for a softbox, undergoes meticulous inspection and handling at our warehouse in Switzerland. Oliver takes great care to ensure that each shipment arrives in pristine condition at one of our over 60 authorized distributors worldwide.

    7 Why broncolor zuschnitt

  • Honor the tradition

    "Since all of us spend a large portion of the day here, everyone should feel at ease on the job. Only people who like their work do a good job." so Jacques Bron, son of founder Pierre Bron. Jacques Bron also represents a sense of tradition and continuity which distinguishes the company and puts it ahead of the competition.

    8 Why broncolor

broncolor's History

The story began in 1948 when the brothers Pierre and Joseph Bron established Bron & Co. in Basel. They coated lenses, sold X-ray systems, and imported and distributed photographic equipment. A year later, they were appointed Dimitri Rebikoff’s distributor of flash units for studio photographers. Rebikoff discontinued production in 1952, but Bron & Co. hired his two employees and began to manufacture the flash units under the broncolor label.

A great brand was born. In 1958, the brothers founded Bron Elektronik AG to develop, manufacture, and globally market professional studio flash units. In 1962, they parted ways: Joseph purchased all shares of Bron & Co., and Pierre acquired Bron Elektronik AG.

In the 1970s and 1980s, Bron expanded its distribution network and opened subsidiaries in all major markets. Concurrently, Bron planned and built new production and office premises – the facilities in which the products are still developed and manufactured today. In 1990, Pierre Bron transferred the leadership of the company to his son Jacques, who is still the chairman of the supervisory board to this day. The next, third generation of the Bron family accepted responsibilities on the board of broncolor in 2022. With different generations, the company is managed with a healthy mix of the original founder’s spirit and a future-oriented strategic vision. Employees enjoy the values of a traditional Swiss family-owned company, where consistency and long-term goals take priority over profit and shareholder values.

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