Why broncolor?

Our mission is to help professionals in the image industry develop their business by providing high quality lighting solutions.

Bron Elektronik AG, founded in 1958, with its well-known broncolor brand, has developed over the past half-century into a “global player” in the international market for professional lighting systems.

Light is our passion
The challenge of consistently meeting your needs and repeatedly surprising you with innovations is our motivation – and light our passion.

Our goal is to produce State of the Art products, housing in a corporate and modern design including broncolor's technological innovations and guaranteeing an unbeatable quality standard. This is also what you expect from us in your daily work in the studio or on location.

60 years of expertise

60 YEARS OF EXPERTISE

We manufacture flash and continuous light since 1958. More than the reference in the professional lighting industry, we are a well-trusted partner on which you can count on.

Swiss made

SWISS MADE

Engineered in Switzerland, manufactured in Switzerland. The Swiss quality and attention to details are present in all our products.

WORLDWIDE PRESENCE

WORLDWIDE PRESENCE

We are present all around the globe. Don’t worry about travelling with your own equipment. broncolor is available for buy and rent in a myriad of countries.

Reliable

RELIABLE

broncolor products handle intensive shootings easily. To ensure you get products you can rely on, all equipment undergo a thorough stress test.

SAVE MONEY ON THE LONG RUN

SAVE MONEY IN THE LONG RUN

broncolor gear lasts for decades! Choosing broncolor is the smart choice for a long-term investment to boost your ROI.

Stay connected

STAY CONNECTED

Control several lights in separate studios using the bronControl App (for iOS and Android). In enterprise mode, all flashes can be allocated to specific studios to avoid interference from neighboring studios.

Our Products

Every product is unique
Every unit that leaves our production facilities undergoes exhaustive functional testing. Wherever possible, new developments are made compatible with earlier models.

Systematically implemented over the years, this philosophy has enriched the broncolor product line to such an extent that it leaves almost nothing to be desired in terms of operating convenience, long-term value and reliability. And we stand by that.

We need your input, now and in the future to achieve our goals and beliefs and to be sure to count you among our satisfied customers for many years to come.

Attention to detail

When developing new products, we ensure to look at every detail in order to make the equipment long-lasting, robust and good looking.

Be in control

Control the light precisely using the wide range of light shapers and accessories. Whether you use 1 or 5 lamps, you can control them all by using the bronControl App for mobile phones and computers. Large studios especially appreciate the 99 different channels to control the lights.

Power and precision

broncolor offers a large product portfolio allowing full flexibility over the rendering of your images. Whether you need power for automotive photography or precision for product photography, we have what you need.

There are no limits in terms of size and light styles available to you.

Manufactured with love in Allschwil, Switzerland

At broncolor, we are driven by customer satisfaction. Every member of our big family is working hard to help you reach your goals.

We work with passion to support you in the best possible way and create products that will help you make the difference!

broncolor's History

The story began in 1948 when brothers Pierre and Joseph Bron established Bron & Co. in Basel. They coated lenses, sold X-ray systems, and imported and distributed photographic equipment. A year later, they were appointed Dimitri Rebikoff’s distributor of flash units for studio photographers. Rebikoff discontinued production in 1952, but Bron & Co. hired his two employees and began to manufacture the flash units under the broncolor label.

A great brand was born. In 1958, the brothers founded Bron Elektronik AG to develop, manufacture, and globally market professional studio flash units. In 1962, they parted ways: Joseph purchased all shares of Bron & Co., and Pierre acquired Bron Elektronik AG.

In the 1970s and 1980s, Bron expanded its distribution network and opened subsidiaries in all major markets. Concurrently, Bron planned and built new production and office premises. In 1990, Pierre Bron transferred the leadership of the company to his son Jacques who has been running it in his father’s spirit ever since. Jacques is responsible for management, finance, and administration.

The management does a lot to make sure the roughly 50 employees in development, assembly, and administration enjoy their work. Jacques Bron summarises the company philosophy this way: “Since all of us spend a large portion of the day here, everyone should feel at ease on the job. Only people who like their work do a good job.” The staff members appreciate flexible working hours, spacious workstations with plenty of light, and a personnel restaurant with a sun terrace.