Our Products
Every product is unique
Every unit that leaves our production facilities undergoes exhaustive functional testing. Wherever possible, new developments are made compatible with earlier models.
Systematically implemented over the years, this philosophy has enriched the broncolor product line to such an extent that it leaves almost nothing to be desired in terms of operating convenience, long-term value and reliability. And we stand by that.
We need your input, now and in the future to achieve our goals and beliefs and to be sure to count you among our satisfied customers for many years to come.
Attention to detail
When developing new products, we ensure to look at every detail in order to make the equipment long-lasting, robust and good looking.
Be in control
Control the light precisely using the wide range of light shapers and accessories. Whether you use 1 or 5 lamps, you can control them all by using the bronControl App for mobile phones and computers. Large studios especially appreciate the 99 different channels to control the lights.
Power and precision
broncolor offers a large product portfolio allowing full flexibility over the rendering of your images. Whether you need power for automotive photography or precision for product photography, we have what you need.
There are no limits in terms of size and light styles available to you.
Manufactured with love in Allschwil, Switzerland
At broncolor, we are driven by customer satisfaction. Every member of our big family is working hard to help you reach your goals.
We work with passion to support you in the best possible way and create products that will help you make the difference!
broncolor's History
The story began in 1948 when brothers Pierre and Joseph Bron established Bron & Co. in Basel. They coated lenses, sold X-ray systems, and imported and distributed photographic equipment. A year later, they were appointed Dimitri Rebikoff’s distributor of flash units for studio photographers. Rebikoff discontinued production in 1952, but Bron & Co. hired his two employees and began to manufacture the flash units under the broncolor label.
A great brand was born. In 1958, the brothers founded Bron Elektronik AG to develop, manufacture, and globally market professional studio flash units. In 1962, they parted ways: Joseph purchased all shares of Bron & Co., and Pierre acquired Bron Elektronik AG.
In the 1970s and 1980s, Bron expanded its distribution network and opened subsidiaries in all major markets. Concurrently, Bron planned and built new production and office premises. In 1990, Pierre Bron transferred the leadership of the company to his son Jacques who has been running it in his father’s spirit ever since. Jacques is responsible for management, finance, and administration.
The management does a lot to make sure the roughly 50 employees in development, assembly, and administration enjoy their work. Jacques Bron summarises the company philosophy this way: “Since all of us spend a large portion of the day here, everyone should feel at ease on the job. Only people who like their work do a good job.” The staff members appreciate flexible working hours, spacious workstations with plenty of light, and a personnel restaurant with a sun terrace.